The Marionnaud brand originated in Paris, the home of French beauty and charm. The company employs around 600 people in Austria, who are considered the heart and foundation of its success.
Digital screens and in-store radio in the branches
Marionnaud uses digital screens and in-store radio across its branches to share information on trends, exclusive products, and topics that matter to customers. Pre-recorded content supports sales staff while also drawing attention to current offers and services.
Three in Austria (Drei) rolled out the digital signage and in-store radio solution in record time. Marionnaud manages and schedules all content themselves, giving them full flexibility and control over campaigns, changes to the product range, and pricing updates. Content can also be played offline, without consuming data. If required, the screens can be fitted with cameras, enabling personalised customer recognition and tailored advice, including product recommendations.
About Marionnaud
Since its launch in Austria in 2001, Marionnaud has established a network of approximately 90 stores across the country. The Marionnaud online shop offers a 24/7 shopping experience. In addition to a wide selection of over 10,000 international brand-name products, Marionnaud boasts an exclusive range of fragrances, innovative skincare, trendy makeup and accessories. Marionnaud is particularly proud to be the exclusive Austrian distributor of many brands and to offer its own high-quality private-label products.
The solution gives Marionnaud flexibility over what content is displayed and when, helping to surface more eye‑catching and relevant messages that drive customer engagement.
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All locations are networked
All branches, including the headquarters, have been connected via a site network. More than 20 branches already use digital signage, and around 80 locations offer in-store radio for their customers.
Marionnaud uses SIM cards from Three for mobile telephony and mobile internet, as well as a landline connection.
"It's particularly advantageous to have all solutions from a single source, from one partner," says Ulrike Dietl, Head of Marketing & Customer Experience at Marionnaud Austria.
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