Connected agriculture

Connected agriculture is transforming how farms grow, adapt, and thrive in a data-driven world.

Farming today is more complex than ever, with rising input costs, labour shortages, unpredictable weather, and increasing pressure to improve sustainability. That’s where the Internet of Things (IoT) offers a real advantage. By connecting equipment, sensors, and systems across the farm, IoT gives farmers access to real-time data that supports faster, smarter decisions.

Soil moisture sensors, for example, can help optimise irrigation—reducing water usage while improving crop health. GPS-enabled tractors can apply fertiliser or pesticides only where needed, cutting costs and minimising environmental impact. Livestock can be monitored remotely for signs of illness or stress, reducing losses and improving welfare. Even machinery can self-report when it needs maintenance, preventing costly breakdowns during critical times.

In short, IoT isn’t about adding complexity—it’s about making everyday farming more efficient, resilient, and sustainable. With better visibility over every aspect of the farm, from weather to supply chain, farmers can operate with greater precision, reduce waste, and improve overall productivity.